Farrall Cate, Lindsley Marianne. Professional English in Use: Marketing

Cambridge University Press, 2008. — 144 p. — Intermediate – Advanced.Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full 'marketing mix', research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons, and is suitable for intermediate and upper intermediate students.
Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. It is a must for students of marketing or business, and for marketing professionals who need to use English at work.
Presents and explains vocabulary items in context on the left-hand pages with a range of practice activities on the right-hand pages.
Features 'Over to you' activities which enable learners to apply the language they have learnt to their own studies and working lives.
Includes a comprehensive, learner-friendly answer key and index.Marketing Basics
The marketing mix 1
The marketing mix 2
SWOT analysis
Marketing strategy and
Marketing ethics
The market environment
Legal aspects of marketing
Research
Research 1
Research 2
Product
New product development 1
New product development 2
Brainstorming
Product and service types
Product life cycles
Selling products and services
Positioning and Branding
Branding 1
Branding 2
Brand values
People - Customers and Staff
Market segmentation
Customer needs and behaviour
Loyalty programmes
Motivation marketing
Customer Relationship Management
Price
The marketing budget
Price
Place
Logistics and the distribution chain
Merchandising
Trade shows
Telemarketing
Online shopping and mail order
Personal selling
Publicity and Promotion
Above, below and through the line
Media strategy
TV and radio
Outdoor advertising
The press
Printed documents
Branded content
The internet
Buzz marketing
Sales promotions and displays
Direct mail and email
Street marketing and sampling
Packaging
Logos
Materials and containers
Public Relations
Corporate communications
Public relations and lobbying
Event and sports sponsorship
Crisis communication
Corporate blogging