Marshall Perry. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Entrepreneur Press, 2017. — 352 p.Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.