Ullman L. Effortless E-Commerce with PHP and MySQL

2nd Edition. — New Riders, Pearson Education, USA, 2014. — 560 p. — ISBN13: 978-0-321-94936-3.In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step — designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order — always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:
Think of the customer first, in order to maximize sales and customer satisfaction
Create a safe server environment and database
Use secure transactions and prevent common vulnerabilities
Incorporate different payment gateways
Design scalable sites that are easy to maintain
Build administrative interfaces
Extend both examples to match the needs of your own sitesFundamentals
Getting Started
Security Fundamentals
Selling Virtual Products
First Site: Structure and Design
User Accounts
Managing Site Content
Using PayPal
Selling Physical Products
Second Site: Structure and Design
Creating a Catalog
Building a Shopping Cart
Checking Out
Site Administration
Extra Touches
Extending the First Site
Extending the Second Site
Adding JavaScript and Ajax