Presto Cycling Policy Guide. Promotion of Cycling

Presto, 2010. — 44 p.PRESTO (Promoting Cycling for Everyone as a Daily Transport Mode) is a project of the EU’s Intelligent Energy – Europe Programme granted by the Executive Agency for Competitiveness and Innovation (EACI).
Cycling policy is on the agenda in European cities.In recent years and decades, many local authorities have been undertaking a range of activities to stimulate cycling as a daily transport mode, because they are increasingly convinced that cycling is good for cities (also see the next chapter).
But decisions makers and those involved in implementation are faced with a lot of questions.
How to develop an effective cycling policy? What will be the best approach in my city? How to provide high-quality infrastructure? How to promote cycling use and foster a cycling culture? The increasing success of the Velocity conference series testifies to the need for cycling policy knowledge and exchange of experiences. Success stories have become wellknown as inspirational good practice. National and local design guides and cycling research and documentation centers are proliferating. BYPAD has become a key tool to assess and monitor cycling policy. Knowledge is becoming more abundant, but remains largely scattered and adapting it in a specific urban context is still quite a challenge for local authorities.
The PRESTO guidelines and fact sheets are the first effort to bundle state-of-the-art European knowledge and experience on urban cycling policy in an easily accessible format. They were developed not only to support thePRESTO cities in their cycling policy activities, but also to serve as European reference guides.Give Cycling a Push / PRESTO policy guides and factsheets
Benefits of Cycling
Understanding Cycling Promotion
Communicating Your Message
Evaluating the Effects of Promotion
Bibliography & Links