Packt Publishing, 2017. — 375 p. — ISBN: 978-1787123502.
Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping.
About This BookDetailed guidance on the major types of User Experience Maps.
Learn to gain strategic insights and improve communication with stakeholders.
Get an idea on creating wireflows, mental model maps, ecosystem maps and solution maps
Who This Book Is ForThis book is for Product Manager, Service Managers and Designers who are keen on learning the user experience mapping techniques.
What You Will LearnCreate and understand all common user experience map types.
Use lab or remote user research to create maps and understand users better.
Design behavioral change and represent it visually.
Create 4D user experience maps, the “ultimate UX deliverable”.
Capture many levels of interaction in a holistic view.
Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.
Become more user focused and help your organisation become user-centric.