Kang K. (ed.) E-commerce

InTech, 2010, -294 p.E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due popularity of the Internet, providing new business opportunities for commercial organisations and are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also being subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change.
The web environment supports business transactions and is mainly dependent on user interface designed around business web sites. The major advantage of e-commerce is that a business can dynamically and quickly assist customers and also function effectively through rapid business transactions, allowing business to focus on services, enhancing performance and providing a means for quick decision making. Web based e-commerce is also more convenient to customers because it enables them to access web sites from different physical locations and without restrictions time zones.
The main purpose of this book is provide the reader with a familiarity of the web based e-commerce environment and position them to confidently deal with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.What is in this book?The contents of this book have been provided by experienced practitioners and academic researchers who have influenced changes in the e-commerce environment since its conception. This book recommended for practitioners and academic researchers alike involved in development of e-commerce. The case-studies covered in this book provide a balance of theoretical foundation and practical challenges in e-commerce models, interface design, technology and system environment in various countries.A Conceptual Framework and an Extended SOA Model for Consumer-Oriented E-Commerce
E-Commerce Assessment in Fuzzy Situation
TECTAM: An Approach to Study Technology Acceptance Model (TAM) in Gaining Knowledge on the Adoption and Use of E-Commerce/E-Business Technology among Small and Medium Enterprises in Thailand
Autonomous Decentralized Enterprise Model-A New Wave in Web 2.0 Type E-commerce
Modular architecture framework for cross-organizational electronic interaction
Ranking Companies Based on Multiple Social Networks Mined from the Web
Considering Culture in Designing Web Based E-commerce
Consumer Responses to Colors of E-Commerce Websites: An Empirical Investigation
A Framework for Quality Assurance of Electronic Commerce Websites
Improving performance in recommender system: collaborative filtering algorithm and user’s rating pattern
Attacks on Two Buyer-Seller Watermarking Protocols and an Improvement for Revocable Anonymity
Electronic Commerce Readiness in Developing Countries: The Case of the Chinese Grocery Industry
Can a Recommender System induce serendipitous encounters?
A Mobile Commerce Model for Automobile Rescue Services
The Automatic Attaching Function Based on the Incrementally Modular Abstraction Hierarchy