The Best of Letterhead & Logo Design

Rockport Publishers, 2012. — 352 p. — ISBN: 978-1592537914.The ability to grab, express, stimulate, push, provoke, blow... not really words you'd use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product, provoke a response, and blow the competition out of the water!Today's best designers are creating logo and letterhead designs that communicate their message with bold graphics, unexpected textures, brilliant colors, and special effects. Judicious use of these elements differentiates a good logo or letterhead system from a great one — and the truly great ones have the added ability to convey the clients' organizational personality at a glance.The best way a logo or letterhead design can successfully communicate a company's message is with versatility. A good logo must be effective in one or multiple colors and able to appear in numerous sizes and in a variety of media. It may simultaneously need to be clear on a business card, huge on a billboard, and digital on a website.The projects appearing in this book include fresh designs, striking illustrations, and clever executions. They are intended to inspire you to design logo and letterhead systems that creatively and effectively get the job done. Enjoy!