Schaffer Eric, Lahiri Apala. Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice

2nd edition. — Addison-Wesley, 2013. — 368 p. — ISBN13: 978-0321884817.Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering.First published in 2004 as Institutionalization of Usability, this new, expanded edition looks beyond the science of usability to the broader, deeper implications of UX: Once customers can use your applications and websites easily, how does your organization ensure that those engagements are satisfying, engaging, and relevant? Contextual innovation expert Apala Lahiri contributes a new chapter on managing cultural differences for international organizations.Whether you are an executive leading the institutional-ization process, a manager supporting the transition of your organization’s UX practice, or an engineer working on UX issues, this guide will help you build a mature and sustainable practice in UX design.