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Bernoff Josh. Writing Without Bullshit: Boost Your Career by Saying What You Mean

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Bernoff Josh. Writing Without Bullshit: Boost Your Career by Saying What You Mean
HarperCollins, 2016. — 134 p. — ISBN: 9780062477170.
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.
In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Change Your Perspective
Transcend Bullshit
Seize Your Opportunity
Change What You Write
Move Beyond Fear
Write Short
Front-Load Your Writing
Purge Passive \bice
Replace Jargon
Eliminate Weasel Words
Be Direct
Use Numbers Wisely
Reveal Structure
Change How You Write
Be Paranoid Early
Think First
Plan Purposefully
Unleash Creativity
Find Flow
Collaborate Without Tears
Embrace Edits
Edit Effectively
Change What You Produce
Understand Containers
Email Thoughtfully
Master Social Media
Promote Intelligently
Craft Actionable Reports
Change the Bullshit Culture
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