Collica R.S. Strategic Analytics and SAS: Using Aggregate Data to Drive Organizational Initiatives

SAS Institute Inc., 2016. — 147 p. — ISBN: 9781629604404This manuscript is a culmination of my desire to help organizations that are struggling to connect the dots between detail data on their customers, patients, partners, and so on, and the high-level business objectives that support key goals and initiatives of these organizations. The shift from answering tactical business issues to answering both tactical and strategic business issues allows an organization to have a bigger picture view on how the analytics that they perform can affect their business.