Sekaran U., Bougie R. Research Methods for Business: A Skill Building Approach

4th edition. — John Wiley & Sons, 2003. — 464 p. — ISBN10: 0471203661; ISBN13: 9780471203667.Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.Introduction to research
Scientific investigation
Technology and business research
The research process:
Steps 1 to 3: the broad problem area, preliminary data gathering, problem definition
The research process: steps 4 and 5: theoretical framework hypothesis development
The research process: step 6: elements of research design
Experimental designs
Measurement of variables: operational definition and scales
Measurement: scaling, reliability, validity
Data collection methods
Sampling
Data analysis and interpretation
The research report
Managerial decision making and research
Module a refresher on some statistical terms and tests
A final note to the studentStatistical tables