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Pride W.M., Hughes R.J., Kapoor J.R. Business

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Pride W.M., Hughes R.J., Kapoor J.R. Business
11 edition. — South-Western College/West, 2011. — 672 p.
Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.
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Pride W.M., Hughes R.J., Kapoor J.R. Foundations of Business

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2nd ed. — South-Western College Pub, 2010. — 558 p. Foundations of Business, 2nd Edition provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The text is...
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