Aphek E., Tobin Y. The semiotics of fortune-telling

John Benjamins Publishing Company, 1990. — 225 p. — (Foundations of Semiotics).Fortune-Telling as a Semiotic System
The Language of Fortune-Telling
Image Building and Establishing Credibility
A Contrastive Analysis of Astrology and Horoscopes
The Visual and the Textual in Cartomancy
Fortune-Telling in Literature
Concluding Remarks
Motivation, Imagination and Magic