Goldwich David. Win-Win Negotiation Techniques

Marshall Cavendish Business, 2010. — 175 p.We all negotiate every day, yet few people ever learn how to negotiate. Those who do usually learn a win-lose approach that is only useful in a one-off negotiation where you will never see the other party again. However, such transactions are becoming increasingly rare because most of us deal with the same people repeatedly. In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result.