Parr-Rud O. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide

SAS Institute Inc., 2014. — 182 p. — ISBN: 9781629593272This book serves as a tutorial for data analysts who are new to SAS Enterprise Guide and SAS Enterprise Miner. It provides valuable hands-on experience using powerful statistical software to complete the kinds of business analytics common to most industries. With clear, illustrated, step by step instructions, it will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources.