Cap Piotr, Okulska Urszula. Analyzing Genres in Political Communication. Theory and practice

John Benjamins, 2013. — xi, 426 p. — (Discourse Approaches to Politics, Society and Culture). — ISBN: 978-90-272-7148-8.Th goal of the present collection is to provide a comprehensive, indepth, and, despite limitations, lasting update which will serve both theoretical and applied purposes. By giving a methodologically structured panorama of the major work directions in a specified field (political communication), the volume brings together the most important issues surrounding the contemporary genre theory in general. The choice of political communication as a thematic hub for discussion is not accidental. Political genres, while certainly fascinating in their own right, are also a natural setting for “macro” considerations. Th generic composition of “political talk” (understood in the broad sense of the “political”) invokes and reflects most (if not all) of the questions listed above. The liability to change, hybridization, and internalization of new discursive styles, the multilevel mediatized structure, etc., make political communication a genuinely representative microcosm of genre research.Analyzing genres in political communication: An introduction
Theory-driven approaches
Genres in political discourse: Th case of the ‘inaugural speech’ of Austrian chancellors
Political interviews in context
Policy, policy communication and discursive shift: Analyzing EU policy discourses on climate change
The television election night broadcast: A macro genre of political discourse
Analyzing meetings in political and business contexts: Different genres – similar strategies?
Presenting politics: Persuasion and performance across genres of political communication
Data-driven approaches
Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
The late-night TV talk show as a strategic genre in American political campaigning
Multimodal legitimation: Looking at and listening to Obama’s ads
Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs