Jade L. Fashion Photography 101

The Ilex Press Ltd., 2012. — 160 p. — ISBN: 978-1-908150-45-5.I’m excited to share with you my first ever book, ‘Fashion Photography 101‘! My goal when writing the book was to create a workshop-style guide that would be easy to follow and catered to every level of photographer (from the technicalities – camera settings, lighting techniques, studio and location environments to the organization – model direction, casting, retouching and marketing!). My inspiration was clear – referencing back when I was keen to start as a fashion photographer and trying to find guidance. I found that there were a limited number of resources on how to get started within the industry, what tools and tricks you needed to know, and most importantly – noticed. Whilst I referenced as much as I could and put it into practice, I found a lot of what I learned was through self-teaching, experimentation and picking myself up when I made mistakes (and believe me in the beginning there were a lot of them!). When the publisher approached me to write a book over a year ago, it took me some time to think about exactly what I wanted to share and how I would inspire an audience through the content. After much thought, I came to the conclusion that a clear, concise guide was exactly what I would have needed to help me avoid those mistakes in the beginning, and give me a clear vision on what I needed to do to start making my mark within the photo and fashion industry.