Cullen J.B., Parboteeah K.P. International business: strategy and the multinational company

Routledge, 2010. — 529 p. — ISBN: 0-203-87941-4.The globalization of markets and companies, the impact of the possible recession, the emergence of the BRIC (Brazil, Russia, India, and China) economic bloc and the pressures for companies to become more environmentally sustainable define international business today. No companies are immune to such environmental forces. To cope adequately with this complex global environment, international managers need to be able to develop and implement successful strategies. International Business: Strategy and the Multinational Company is designed to provide students with the latest insights into the complexity of managing multinationals and domestic operations across borders.
The text uses a strategic perspective as the dominant theme to explore international business and its implications for the multinational company (MNC). This text is the first international business text that uses this critical emphasis on strategic decision making as the cornerstone of its approach.Introduction to International Business.
Competing in the Global Marketplace.
Strategy and the MNC.
The Global Context of Multinational Competitive Strategy.
Global and Regional Economic Integration: An Evolving Competitive Landscape.
Global Trade and Foreign Direct Investment.
Foreign Exchange Markets.
Global Capital Markets.
The Institutional and Cultural Context of Multinational Competitive Strategy.
Culture and International Business.
The Strategic Implications of Economic, Legal, and Religious Institutions for International Business.
Multinational Operational and Functional Strategies.
Entry Strategies for MNCs.
International Marketing and Supply-chain Management for MNCs.
Financial Management for MNCs.
Accounting for Multinational Operations.
Organizational Structures for MNCs.
International Human Resource Management.
E-commerce and the MNC.
Ethical Management in the International Context.
Managing Ethical and Social Responsibility in an MNC.