Mankiw N.G. Principles of Economics

6th edition. — Cengage Learning, 2011 . — 890 p. — ISBN: 9780538453059That is how Alfred Marshall, the great 19th century economist, defined economics in his classic textbook, Principles of Economics. The text you have in your hand continues that tradition, from the cover image to the last page. The cover of this and previous editions shows a market scene. It reminds us that economics is about people as they go about their lives. Economics is about buying, selling, setting prices, competing for customers, looking for jobs, and earning a living. It is about why markets so often succeed as a way to run a society and why they sometimes fail. When the Mankiw text was first published, The Economist wrote, "Mr. Mankiw's book sets a new standard for clarity and liveliness." USA Today called it "a grand success." Since then, the book has indeed become the new standard for introducing economics to students like you around the world. It has been translated into twenty languages, and more than a million copies have been sold. Thomson South-Western is pleased to bring you this Fourth Edition.In the book of the famous American scientist, Professor of Harvard University N. Gregory Mankiw, the author of a whole series of textbooks on economic theory, which became bestsellers in the United States and many other countries, ten basic principles of economic theory are considered in detail and with a large number of examples. The theory of supply and demand is presented, production costs are analyzed, the behavior of firms in competitive markets, factor markets, public sector economics, consumer choice, income distribution, public goods, externalities and much more are considered. The author also deals with the problems of the tax system and international trade, etc. Almost all the chapters of the fourth edition, in this it differs from the previous ones, contain examples of applying the principles of economics in real life.Ten Principles of Economics
Thinking Like an Economist
Interdependence and the Gains from Trade
How Markets Work
The Market Forces of Supply and Demand
Elasticity and Its Application
Supply, Demand, and Government Policies
Markets and Welfare
Consumers, Producers, and the Efficiency of Markets
Applications: The Costs of Taxation
Application: International Trade
The Economics of the Public Sector
Externalities
Public Goods and Common Resources
The Design of the Tax System
Firm Behavior and the Organization of Industry
The Costs of Production
Firms in Competitive Markets
Monopoly
Monopolistic Competition
Oligopoly
The Economics of Labor Markets
The Markets for the Factors of Production
Earnings and Discrimination
Income Inequality and Poverty
Topics for Further Study
The Theory of Consumer Choice
Frontiers in Microeconomics
The Data of Macroeconomics
Measuring a Nation’s Income
Measuring the Cost of Living
The Real Economy in the Long Run
Production and Growth
Saving, Investment, and the Financial System
Tools of Finance
Unemployment and Its Natural Rate
Money and Prices in the Long Run
The Monetary System
Money Growth and Inflation
The Macroeconomics of Open Economies
Open-Economy Macroeconomics: Basic Concepts
A Macroeconomic Theory of the Open Economy
Short-Run Economic Fluctuations
Aggregate Demand and Aggregate Supply
The Influence of Monetary and Fiscal Policy on Aggregate Demand
The Short-Run Tradeoff between Inflation and Unemployment
Final Thoughts
Six Debates over Macroeconomic Policy