Cambridge University Press, 2014. — 314 p.
“This groundbreaking book presents a bold challenge to the conventional wisdom about identity voting. Regarding race as a ‘red herring,’ the author shows how voting patterns in South Africa are politically engineered rather than socially structured. She traces the electoral victories of the ruling party to its success at painting an exclusionary political image of its main opponents. Ferree’s contribution – valuable to scholars and campaign strategists alike – draws much needed attention to the politics of symbolic manipulation in dominant party systems.”
—Michael Bratton, Michigan State University