Blackmore Susan. The Meme Machine

Oxford University Press, 1999. — 274 p.What is a meme? First coined by Richard Dawkins in 'The Selfish Gene', a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field or throwing a baseball or making a sculpture.Strange creatures.
Universal Darwinism.
The evolution of culture.
Taking the meme's eye view.
Three problems with memes.
The origins of language.
Meme-gene coevolution.
The limits of sociobiology.
'An orgasm saved my life'.
Sex in the modern world.
A memetic theory of altruism.
The altruism trick.
Memes of the New Age.
Religions as memeplexes.
Into the Internet.
The ultimate memeplex.
Out of the meme race.