Publisher Mike Ncube, 2015. - 160 p. - ASIN: B018CSOC7I. Get up to speed on the latest digital marketing tips, tricks, tactics and strategies with 400+ essential digital marketing tips, a resource for business owners and marketers that are looking to sharpen their digital skills and promote their businesses through channels like social media, pay per click advertising, organic search, affiliate marketing, email marketing and others. You will discover effective tips to get your site to the top of the search engines using some of the most neglected tactics that the experts. You will also be equipped with social media tips to grow your followers and brand advocates and learn how to increase customer acquisition, retention and engagement. There is so much more you will learn and you will get advice on creating a great online brand and how to promote it effectively. Topics covered include: - Search Engine Optimisation. - Social Media. - Pay Per Click Advertising. - Website Content. - Email Marketing. - Online Branding. - And much more.
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Entrepreneur Press, 2018. — 330 p. — ISBN: 9781599186214. Written to help marketers?from the Fortune 1000 to small business owners and solopreneurs?turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream...
Wiley, 2017. — 360 p. — ISBN: 1119235596. Does your digital marketing pack a punch? Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and...
McGraw-Hill, 2010. – 464 p. – 2nd ed. – ISBN: 0071740635, 9780071740630 Bigger, Badder, Better! Attack of the Killer Marketing Tactics! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed...
South-Western, Cengage Learning, 2010. — 668 p. — ISBN: 032458167X, 9780324581676. Special challenges and opportunities confront the marketer who intends to serve theneeds of organizations rather than households. Business-to-business customers representa lucrative and complex market worthy of separate analysis. A growing numberof collegiate schools of business in the United...
AMACOM, 2010 . - 282 p. ISBN: 0814415725 Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration...
Kogan Page, Ltd, 2011. — 224 p. — ISBN13: 9780749460624. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what...