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Medina John. Brain Rules

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Medina John. Brain Rules
First Pear Press, 2009. — 316 p.
If workplaces had nap rooms, multitasking was frowned upon, and meetings were held during walks, we'd be vastly more productive. Brain Rules reveals – in plain English – 12 ways our brains truly work.
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Robert B. Cialdini. Influence: The Psychology of Persuasion

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HarperCollins Publishers, 2009. – 279 p. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what...
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