Ambos B., Schlegelmilch B. The New Role of Regional Management

Palgrave Macmillan, 2010. — 316 p. — ISBN: 0230538754, 9780230538757Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.