International marketing and exporting. Bases of international marketing. The international environment. Export market selection. Information for international marketing decisions. Market entry strategies. Export entry modes. Nonexport entry modes. Product decisions. Pricing decisions. Financing and methods of payment. Promotion and marketing communication. Handling export orders and supply chain management. Organisation of international marketing activities.
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McGraw-Hill, 2010. - 659 p. ISBN: 007352994X, 15 edition Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history,...
Prentice Hall – 2011, 798 p., 4th edition ISBN: 0273719602, 9780273719601 Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development. In this latest edition of his bestselling text, leading authority Dave...
South-Western, Cengage Learning, 2010. — 668 p. — ISBN: 032458167X, 9780324581676. Special challenges and opportunities confront the marketer who intends to serve theneeds of organizations rather than households. Business-to-business customers representa lucrative and complex market worthy of separate analysis. A growing numberof collegiate schools of business in the United...
Routledge, 2004. - 504 p. The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both...
2nd edition. — GMB Publishing Ltd, UK., 2008. — 402 p. — ISBN: 978-1-84673-034-4. This book is vital source of reference and advice to all international traders. It would be intresting to students studying for the International Trade examinations. It helps to grasp all aspects of international trade as depicted in the context of the book. Andy Nemes FIEx, National Chairman, The...
Routledge, 2013. — 528 p. — 2nd ed. — ISBN: 1490245944, 9780415537025 Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often...
