Hershey: Cybertech Publishing, 2005. - 264 p.
This book is about the macro trends that our research and practice indicate are gaining momentum. The business trend is collaboration, which means that companies are connecting with their employees, customers, suppliers and partners in new, continuous ways. The second trend is technology integration, which means that those systems we all use to keep the books, communicate with customers, and keep our employees informed are starting to share data and use each other’s analyses to trigger collaboration. The intersection of these trends results in a powerful business technology synergism.