MacDonald M. Creating a Website: The Missing Manual

3rd Edition. — O’Reilly, 2011. — 578 p.Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need — including when and how to adopt HTML5.Learn to create a site from start to finish with hands-on, guided instructions.
Control page design and layout with powerful style sheets.
Bring in cash with Google ads, affiliate programs, and a PayPal shopping cart.
Track site visitors and identify the pages they’re checking out most often.
Build a community by adding online discussions and forums.
Create your own blog using a free blog-hosting service.
Find the right Web host and get a personalized Web address.