Sexton Donald. Marketing 101

Trump University, NJ, USA. — J. Wiley & Sons, Inc., 2006. — 338 p.How to build a powerful marketing strategy
Trump on marketing
What is marketing?
Building a marketing strategy
Understanding your customers
Measuring and managing your perceived value
Understanding your competitors
Understanding your organization's capabilities
Understanding your overall competitive environment
Identifying your possible markets
Selecting your key target market
Possibly the most important chapter in this book
Improving your marketing strategy
Creating your most valuable asset
Developing your growth plan
Determining your focus for growthgrowth
Increasing your customer satisfaction
Implementing your strategy
Product/service design
Integrating customer communications
Advertising
Identifiers
Sales promotion
Personal selling
Public relations
Internet marketing
Pricing
Guerrilla marketing
Understanding the numbers
Making sure your marketing strategy succeeds