Keegan Warren J., Green Mark C. Global Marketing

For courses in International Marketing and Global Marketing. — 5th edition. — Pearson, 2008.
This is the leading MBA text in international marketing — with comprehensive cases.Global Marketing Management, presents the developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
The excitement, challenges, and controversies of global marketing.