Jolles R. How to Change Minds: The Art of Influence without Manipulation

Berrett-Koehler Publishers, San Francisco, California, 2013, 188 p., ISBN: 1609948297Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice — illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories — will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.Changing Minds — Changing Lives
Inside the Minds of Those You Are Changing
Establishing Trust
The Blueprint for Changing Minds
Committing to Change
Initiating Change
I Object!
How to Change Your Mind
Who Am I? A Sto-em
How to Change Minds Worksheet
Appendix: Influence without Manipulation