IBM SPSS Conjoint 19

SPSS Inc. 1989, 2010. A proprietary guide to conducting conjoint analysis in the "Conjoint" module for IBM SPSS 19.0 / 49 p. in English.

Introduction to Conjoint Analysis

Part I: User’s Guide
Generating an Orthogonal Design
Displaying a Design
Running a Conjoint Analysis

Part II: Examples
Using Conjoint Analysis to Model Carpet-Cleaner Preference

A Sample Files
B Notices