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IBM SPSS Direct Marketing 19
- rar file
- size 1,22 MB
- contains pdf document(s)
- added by cobra918
- info modified
SPSS Inc. 1989, 2010. Direct Marketing Manual for IBM SPSS 19.0 / 117 p. in English.Part I: User’s Guide
Direct Marketing
RFMAnalysis
Cluster analysis
Prospect profiles
Postal Code Response Rates
Propensity to purchase
Control Package TestPart II: Examples
RFMAnalysisfrom Transaction Data
Cluster analysis
Prospect profiles
Postal code response rates
Propensity to purchaseA Sample Files
B Notices
Direct Marketing
RFMAnalysis
Cluster analysis
Prospect profiles
Postal Code Response Rates
Propensity to purchase
Control Package TestPart II: Examples
RFMAnalysisfrom Transaction Data
Cluster analysis
Prospect profiles
Postal code response rates
Propensity to purchaseA Sample Files
B Notices
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