Miller Michael. Sams Teach Yourself Google Analytics in 10 Minutes

Sams Publishing. USA. 2010. 240 p. Includes Index. ISBN13: 978-0-672-33320-0 ISBN10: 0-672-33320-1Sams Teach Yourself Google Analytics in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!A 10-Minute Guide to Web Analytics
Creating a Google Analytics Account
Adding Google Analytics to Your Website
Using the Google Analytics Dashboard
Customizing Data in the Dashboard
Tracking Visitors
Analyzing Traffic Sources
Analyzing Top Content
Tracking AdSense Performance
Viewing the Site Overlay Report
Tracking AdWords Traffic
Tracking Ecommerce
Measuring Site Search Usage
Setting Up Goals and Funnels
Using Event Tracking
Creating Custom Reports
Filtering Data
Customizing the Google Analytics Tracking Code
Creating User-Defined Visitor Types
Filtering Out Internal Traffic
Tracking Error Pages and Broken Links
Tracking File Downloads
Tracking Full Referring URLs
Identifying Poorly Performing Pages
Fixing Problem Pages with Website Optimizer