Seufert E.B. Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

Morgan Kaufmann, 2014. — 254 p. — ISBN: 0124166903, 9780124166905This book serves to formalize the commercial and logistical principles that accommodate the successful application of the freemium business model, both in the abstract and within the context of software development. This book is not a product development guide; it does not prescribe a certain set of actions or best practices to take under concrete circumstances when developing specific products. Rather, it establishes a theoretical framework, informed by both economic principles and the practical realities of software development, that can be applied to the process of building freemium software products.