Bryer L.G. Intellectual Property Operations and Implementation in the 21st Century Corporation

Wiley, 2011. — 338 p. — ISBN: 1118075870, 9781118075876A practical approach to corporate IP operations and implementationIntellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, and cultural changes that have affected corporate IP ownership and management. Page by page, it provides practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and cultureExamines the decision making processes, activities, and changes of significant corporate intellectual property owners in today's new economyImportant and timely, this book provides a global approach to corporate IP management.Conflicts: Causes, Prevention, and Controlling Counterfeiting
Electronic Discovery in Intellectual Property Cases
Controlling Patenting Costs
Trademark Costs: Trimming the Sails in Rough Economic Waters
Domain Names
Creating, Perfecting, and Enforcing Security Interests in Intellectual Property
Strategic and Legal View of Licensing Patents
Monetizing IP Rights: Licensing In and Out
Working with Government
Valuation, Monetization, and Disposition in Bankruptcy
Outsourcing of Branding and Marketing
Trademark Searches
Investigations: Considerations for Selecting and Directing Outside Investigators
Model Intellectual Property Internship Programs: Internship Programs within the Scope of Employment Law
Maximizing ‘‘Green’’ Brand Exposure and Minimizing Perceptions of Greenwashing
The Financial Reporting Impact of Intellectual Property ActivityAbout the Contributors