IBM. IBM SPSS Direct Marketing 21

SPSS Inc. 1989, 2012. Corporate manual for working with the "Direct_Marketing" module for IBM SPSS 21.0 - 91 p. in English.Part I: User’s Guide
Direct Marketing
RFM Analysis
Cluster analysis
Prospect profiles
Postal Code Response Rates
Propensity to purchase
Control Package Test
Part II: Examples
RFM Analysis from Transaction Data
Cluster analysis
Prospect profiles
Postal code response rates
Propensity to purchase
Control Package TestA Sample Files
B Notices