SPSS Inc. 1989, 2012. Corporate guide to conducting joint analysis in the "Conjoint" module for IBM SPSS 21.0 - 43 p. in English.
Introduction to Conjoint Analysis
Part I: User’s GuideGenerating an Orthogonal Design
Displaying a Design
Running a Conjoint Analysis
Part II: ExamplesUsing Conjoint Analysis to Model Carpet-Cleaner Preference
A Sample Files
B Notices