About the BookAnalytics can be an extremely powerful tool for measuring and maximizing the value of your
business, but many people find it boring, intimidating, or hard to understand. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. You’ll learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. You’ll also learn how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
-
Matt Bailey is the founder and president of SiteLogic Marketing. With nearly two decades in the
online marketing industry, Matt excels in combining his marketing background with programming
know-how to help companies create comprehensive strategies that improve web presence and
conversions.Since his days as a science museum intern performing shows with a Tesla coil, he has always created an engaging spark with audiences. In the earliest years of the Internet, Matt traveled around the country speaking at tourism seminars, teaching business owners how to market their websites more effectively.Matt was an internet entrepreneur in the early 90s, which led to his interest in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. He founded SiteLogic in early 2006, earning immediate attention in the industry and quickly becoming one of the top online marketing agencies.Now, Matt speaks to crowds of hundreds and thousands of business owners, marketers, and web developers around the world. And they agree: he successfully dismantles the intimidation of online marketing.Matt has trained and consulted with hundreds of the top brands in the world, including Google, Proctor & Gamble, Hilton International, Rutgers
University, Creighton University, Maximus, Johnson & Johnson, Deloitte Consulting, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R Us, Forbes, The Wall Street Journal, Samsonite, The State of South Dakota Tourism, and The State of Pennsylvania Dept. of Labor & Industry.His book Internet Marketing: An Hour a Day (Wiley/Sybex, 2011) is considered the must-have bible of online marketing.
-
The Fear of Analytics 05:39
The Fear of Analytics
Why Is Analytics So Difficult? 06:20
Defining Analytics TerminologyTerminology: Visitor and Visitor Sessions 05:54
Terminology: Referrals 04:09
Terminology: Bounce Rate/Exit Rate 04:55
Terminology: Conversion Rate 03:58
The Problem of NumbersCaveman Analytics 03:59
Numbers Without Context 03:54
Goals 05:27
Context 05:28
Segments 05:01
Building Segments for ComparisonAcquisition Segments 04:40
Source Determines Behavior 05:10
Search Determines Intent 06:34
Action Determines Engagement 07:20
Value: The Master MetricWhat Is Value? 05:06
How Do You Track Value? 04:35
What's the Value of a Lead? 06:22
Finding Value in Your Marketing 07:25
Everything Is MeasurableThe Value of Content 05:20
The Value of the Entry Page 04:01
The Value of SEO 06:40
The Value of Words 06:10
The Value of Social Media 04:46
The Value of Email 08:50
Creating Valuable ReportsReplacing Ranking Reports 06:12
CEO Reports 06:16
Manager Reports 07:39
Action Reports 07:34