30-minute Social Media Marketing

Paperback: 272 p.
# Publisher: McGraw-Hill; 1 edition (October 25, 2010).
# Language: English.
# ISBN10: 0071743812.
# ISBN13: 978-0071743815.
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits — regardless of the size of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
Blogging and microblogging.
Social networking and bookmarking.
Audio and video.
E-books and webinars.
Direct and indirect marketing.
Brand and relationship building.
Word-of-mouth marketing.
Expanding your reach and establishing your position.
Integrating with traditional marketing.
Evaluating results.